We’re all for buying wedding dresses online. Endless options. Easy shopping from home. And hands-down some of the most gorgeous + best dream wedding dresses you can find. That’s a total win if you ask us!
But since it’s a fairly new way to say yes to the dress, you probably have tons of questions about shopping for wedding dresses online. That’s where we come in! We’ve researched price ranges, shipping times, return policies, and design styles to find the BEST places to buy swoon-worthy wedding dresses online.
We’ve also broken down all the common questions about shopping for wedding dresses online — and added a few of our expert tips to help you find your perfect gown (without ever leaving your coach!).
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What seemed improbable and impossible even a few years ago is now one of the go-to ways to go wedding dress shopping. There are major pros to online shopping, after all — especially when it comes to finding the best wedding dresses!
While we’re big fans of buying wedding dresses online (those pros speak for themselves!), we also wanted to talk about a couple of cons, too.
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If you’re still not sure about buying wedding dresses online, your biggest concern probably has to do with fit. It’s understandable — you never really know how a dress will fit until you try it on. That’s why we recommend getting 100% certain about your measurements before you start dress shopping (more on this down below!).
Similarly, it can be difficult to determine exactly what online dresses look like IRL. Photos can only do so much, so it’s always best to read the product descriptions.
Check for things like the type of fabric, the design details, and customer reviews to get a better idea about how a wedding dress will look in person.
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GWS Pro Tip We recommend only buying wedding dresses online from brands you trust — like the ones we’ve vetted in this list!
As a rule of thumb, the sooner you order wedding dresses online, the better. At the minimum, you should order your dress at least six months before the big day — and ideally nine months or more. This ensures you have enough time to host a try-on party, decide if it’s “the one, ” and take it in for alterations!
If you’re getting your wedding dress custom-made to your measurements, you’ll need to add a few months to this timeline to account for production time. Since your dress is being made from scratch just for you, it won’t be ready to ship right away. Each designer has a different timeline for dress orders and deliveries; we suggest adding an additional three months to your personal timeline to be safe.
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Before you can order the right size dress, you need to know what size you are. Wedding dresses do not fit you like your normal daily clothes, so we strongly advise you to get professionally measured before you start you shopping for wedding dresses online. For a professional measurement, you can visit a local tailor. However, if you cannot find a pro to help, you can certainly do it yourself; use a measuring tape to measure your bust, waist, hips, and length (from your shoulders to the floor). Once you’re properly measured, you’re ready to shop
Refer to each specific designer’s size chart as you browse wedding dresses online. It seems like all designers size their gowns differently, especially if they’re an international brand. So, be careful to match your exact measurements with the appropriate size for your chosen designer.
Wedding dress size charts are typically found near the product description on the product page, but if not, you’ll surely find them somewhere on the designer’s or retailer’s website to take the guesswork out of the process! Call them directly to eliminate any doubt if you cannot find the size chart.
Discount Wedding Dresses
GWS Pro Tip It’s much easier to tailor a gown that’s too big to make it fit. Attempting to make a small gown bigger is very challenging and the quality of the results will certainly vary. A good rule of thumb to remember, most gowns can be taken in two sizes (about 3 inches) before you’ll notice a loss of the design integrity.
Just like buying a dress in person, you’ll likely need to work with a tailor when buying wedding dresses online. Made-to-order gowns will work off your specific measurements, but most designers suggest hiring a seamstress to finalize a perfect fit.
On the affordable end of the spectrum, budget-friendly online wedding dresses typically cost between $100 and $600. You can find these at some of our favorite trendy retailers, like Lulus and ASOS. While these gowns may not have a designer name or super luxe fabrics, you’ll still look like a million bucks on your big day (without breaking the bank)!
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If you’re looking for something more in the middle, the average cost of online wedding dresses is around $1000 to $2000. In 2021, the average price for a wedding dress was $1800. Luckily, you can usually find better deals and discounts when buying wedding dresses online versus in a boutique!
Want to go all out for your wedding day look? For luxury and designer online wedding dresses, prices usually fall between $2500 and upwards of $10000. These are the gowns created by the biggest names in the industry, like Vivienne Westwood and Danielle Frankel, with the highest quality fabrics — so you know they’ll be quality designs you can trust (and look absolutely unforgettable in). Plus, they’ll stand the test of time, so you can even wear them for a vow renewal.
GWS Pro Tip When shopping for wedding dresses online, the main factors that will impact the price are the fabric (silk versus synthetics), the level of detail (such as beading or embroidery), and the designer.
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When buying wedding dresses online, there are three key factors to look for (in addition to the style and vibe of the gown), wedding dress price range, shipping times, and return policy.
Ask us if we will ever get over Anthropologie’s bridal store. WE WILL NOT. With the most amazing, best online wedding dresses that totally stand out from the crowd, Anthropologie Weddings is a curated closet of designer favorites (like Jenny Yoo, Watters, and BHLDN’s Own Label), alongside in-house pieces.
There’s something for every style, from dreamy whimsical gowns to fun and playful mini length dresses. Anthropologie Weddings also carries accessories and separates made by small businesses, which we love. Consider this your one-stop shop for your entire wedding wardrobe!
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Plus, Anthropologie Weddings has made it easy to shop online by dress style, wedding type, dress feature, and so much more. And they’ve got the virtual appointment process
ASOS is where it’s at for fast, affordable bridal gowns. But that doesn’t mean you’re sacrificing quality and style when buying wedding dresses online through them; their selection is one of the best for budget-friendly options!
If you’re looking for a chic, stylish, and minimalist online wedding dresses that won’t break the bank, ASOS has you covered. They also keep a regular rotation of trendy jumpsuits and size inclusive designs — and there are SO many great options for a rad getaway look!
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As a bonus, each dress has detailed measurements (though ASOS does suggest working with a tailor). And while you aren’t getting one-on-one service, the quick turnaround and free returns are a bonus. We recommend grabbing your top 3 dresses, so you have options, then keeping your fave!
Want to ditch tradition and rock something stylish + comfortable on your big day instead? We feel you — and that’s why we’ve rounded up the best wedding jumpsuits for every style!
Etsy is one of our favorite places to buy wedding dresses online! It’s a great way to support smaller designers and have a unique bridal gown that packs a punch.
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There are many variables in shipping and return policies when it comes to buying wedding dresses online through Etsy sellers. Rather than dig into those details, we narrowed the playing field by researching some of the top wedding dress shops on Etsy we’re loving.
Each designer comes highly reviewed and recommended by real couples. We’ve featured several of these online wedding dress designers on GWS, so the combination of fashionable styles and trustworthy reputations makes these designers worth looking into!
If you’re looking for online wedding dresses with an ethereal, whimsical vibe, Mywony Bridal has some of the dreamiest gowns to choose from.
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This independent designer makes the most out of sheer silk, feminine florals, and soft silhouettes. The result? Wedding dresses that look like they stepped right out of a fairytale. Talk about storybook vibes!
Plus, all of these online wedding dresses are made to order, so you get something all your own. Just be sure to add an extra 12 weeks to your timeline for bridal gown production!
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